October 21, 2016 Reference No.: 220920566-003 (ET)
To: Councillor Mike Nickel
Edmonton City Councillor, Ward 11
From: Andrew Gregory
A/Director of Customer Service Development
Subject: Route 306 Fall Extension Ridership and Survey Results
Please refer to the following information compiled from the survey distributed to Maple Ridge residents regarding the changes to the Route 306 in September. Only 61 surveys were returned out of approximately 900 (a response rate of about 7%) delivered door to door to Maple Ridge in September 2016. With such a low response rate it is hard to draw substantive conclusions from the results. However, the following were the priorities identified by the respondents:
- The most important transfer point and destination is Bonnie Doon. Other important destinations include downtown and Mill Woods.
- The most common purposes of travel are work (32.5%) and school (25.3%)
- The most important time periods are:
- Weekday PM Peak
- Weekday AM Peak
- Weekday Midday
Based on the survey responses and ridership counts, a change to the service is not warranted. Extra service to Bonnie Doon has been in place on weekday evenings and weekends since September 4 while we conducted the survey of Maple Ridge/Oak Ridge residents and analyzed the results. This extra service will no longer operate after November 4, however, Maple Ridge will still have service to Meadows Transit Centre in these time periods.
Beginning November 5, 2016, Maple Ridge Transit Service will be provided as follows:
Weekdays 6 a.m. – 9 a.m.: service every 30 minutes to Bonnie Doon and Meadows
Weekdays 3 p.m. – 7 p.m.: service every 30 minutes to Bonnie Doon and Meadows
Weekdays 9 a.m. – 3 p.m.: service every 60 minutes to Bonnie Doon and
Weekdays 8 p.m. – 10 p.m. service every 60 minutes to Meadows
Saturday 7 a.m. – 7 p.m.: service every 60 minutes to Meadows
Sunday 8 a.m. – 7 p.m.: service every 60 minutes to Meadows
Edmonton Transit will continue to monitor the ridership on Routes 83 and 306, and will consider making future adjustments to service levels if there are changes in travel demand.